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Ritter Insurance Marketing | Direct Mailers
Direct mailers were an essential part of Ritter's marketing strategy, including helping individual agents find clients.
I served as the designated Copywriter for Ritter's agent-branding projects, helping individual agents find clients in need of their services. Many of these agents were based on the West coast, where Ritter had a smaller presence that they wanted to grow. I spoke directly with agents to help them define their unique brand and value propositions.
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