Marketing & PR Strategy
Project Management
I’m an adept project manager for creative endeavors such as blog posts, graphic assets, and animated videos, as well as producing events. Some common responsibilities include:
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Liaising with clients and relaying feedback to team
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Managing timelines and expectations
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Creating master checklists and assigning tasks
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Tracking payments and budgets
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Facilitating meetings (e.g. invites, agenda, follow up)
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Ensuring approval from all relevant stakeholders
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Securing all necessary resources, vendors, personnel, etc.
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Proactively addressing legal and compliance concerns
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Managing access to project assets, resources, and info
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Drafting run-of-show documents for live events
Website Development
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Achieving desired appearance and functions through a combination of coding, APIs, widgets, and plug-ins.
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Languages: HTML, CSS, markdown
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Software: WordPress, Shopify, Wix, GitHub, Drupal
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Conducting content audits
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Applying Search Engine Optimization (SEO) tactics
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Site structure
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Keywords
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Alt-image text
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Perfecting responsive designs
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Migrating multiple owned sites to one URL
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QA testing and bug reporting
Diversity, Equity, & Inclusion
Internal DEI efforts
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Establish a DEI Committee
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Hire DEI-focused business strategist to facilitate organizational change
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Diversify board of directors through targeted nominations
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Provide option to donate specifically to DEI programs
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Offer $0 “accessible” membership option
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Industry-wide DEI Initiatives
Political Advocacy
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Hire dedicated lobbyist, political strategist, and advocacy director
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Facilitate, targeted meetings between legislators and constituents
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Provide testimony at bill hearings
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Develop voter education: Candidate surveys, Q&A events, ballot parties
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Spearhead letter-writing campaigns and provide template
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Lead hashtag campaign on social media
Social Media
These are some engaging social media strategies I’ve used to foster community and grow brand presence:
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Owned Hashtags: Promote unique hashtags to raise brand awareness and build community
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Member Spotlights: Highlight contributors and leverage testimonials to build authenticity and show humanity
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Giveaways: Increase engagement, attract news followers, and reward your community
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Paid Ads: Expand reach and target specific customer segments
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Newsletter Integration: Cross-promote social media content and encourage followers to engage on multiple platforms