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Extended Resume

NERD CREDENTIALS

 PROFESSIONAL 

HubSpot

Digital Advertising (2023)

Email Marketing (2017)

Inbound Marketing (2016)

Google Analytics

Individual Qualification

(2018, 2021)

Amazon Ads

Leveraging Stores for

Brand Growth (2022)

 COLLEGE 

University of Pittsburgh (2012-15)

BA Communication & Rhetoric

Magna Cum Laude

CERTIFICATES:

Public & Professional Writing;

Gender, Sexuality, &

Women's Studies

Emerson College (2011-12)

Communication Studies

Class of 2015 Senator

Adventures in Media

August 2021 – Present (Portland, OR)

Freelance Communications Specialist • Lillapedia Creative Services LLC

  • Koerner Camera Systems: Produced 2022 Pacific Northwest Lens Summit

  • Gearhead Grip & Electric: Produced 2022 Mini Gear Expo

  • Drag-On Group: Full branding & marketing services; apparel design

April 2023 – May 2024 (Remote)

Digital Media Strategist • MarketScale

  • Craft inspiring and engaging B2B content in the form of: animated explainer videos, infographics, case studies, blog posts, printable 1-sheets, web pages, emails, and more.

  • Adopt AI-powered content creation tools and integrate them into standard company processes (e.g. prompt engineering for video scripts and blog outlines)

  • Serve specialized industries such as: Building Management, Engineering & Construction, Energy, Healthcare, Industrial IoT, Professional AV, Sciences, Software & Technology, and Transportation

  • Balance a blended role of project management, copywriting, and graphic design

June 2018 – July 2021 (Portland OR)

Communications Manager • Oregon Media Production Association (OMPA)

  • Facilitated advocacy efforts to pass 3 laws in 2021 related to the sustainability of Oregon's digital media industry & incentive program; incorporated DEI policy

  • Produced 15-25 live & virtual events per year: screenings, awards shows, affinity-based meetups, release parties, venue tours, panels, & political/voting parties

  • Established new tools for remote work & created user guides: Asana, Notion, Slack

  • Copywriting, graphic & web design for membership, breaking news, policy, press releases, community resources, interviews, infographics, social media, & other uses

  • Participated in rebranding & website redevelopment

  • Served as a representative & resource for the Oregon film & media community

June 2016– August 2017 (Harrisburg, PA)

Copywriter • Ritter Insurance Marketing

  • Scripted "Medicare 101" video—won AVA Digital Award for Motion Graphics Explainer

  • Developed style guides for our team to streamline B2B client approvals

  • Established infographics as part of the company's content marketing strategy

  • Helped craft inaugural company newsletter and mission statement

September 2015 – February 2016 (Harrisburg, PA)

Page Producer • The Patriot-News / PA Media Group

  • Proofreading, copyediting, & graphic design for Pulitzer Prize-winning newspaper

January 2014 – April 2015 (Pittsburgh, PA)

Communications Assistant • University of Pittsburgh

  • Developed events columns, press releases, speeches for Chancellor & more

  • Assisted with website redevelopment for two schools within the university (Drupal)

Pretty Great At...

lilly-joynes-communications-specialist-skills-software-graphic copy.png

Don't Take My Word For It!

 2020 OMPA Performance Review 

"Everything we’ve achieved over the last three years is because you're on the team. We have not only strengthened the business through improved membership numbers, advertising and sponsorship but have also improved the perception of OMPA. You provide a professional, friendly and fun face for OMPA. You are highly respected by the board and the membership. I commend your commitment to learn and grow, your work ethic, and your courage to stand up for what you believe." 

Lisa Cicala, Executive Director

"I appreciate Lilly’s enthusiasm and openness to initiate DEI efforts within the organization. I also find her to always be ready to have those conversations—she does so bravely and with a willingness to receive critical feedback."

"Lilly is a really good moderator or presenter on Zoom or at events."

Board of Directors (anonymously)

"Lilly is very strong in her writing and creating social posts with short and sweet text. She's also been an awesome mentor during my time, always open to answering questions and reexplaining if it's unclear. She's been a great supervisor and she's super friendly." 

Mattie Ngo, Intern,

Fall 2020–Spring 2021

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