Communications Specialist | Drag-On Group (August 2021 – Present)

• All-purpose startup support, including: branding, marketing, web design, e-commerce (Shopify, Amazon), product development (tech pack, sourcing, patent, positioning), and financial & administrative operations (e.g. business plan, taxes, funding)

Event Producer, 2022 PNW Lens Summit | Koerner Camera Systems (January–May 2022)

• Established Notion hub, centralizing team tasks & resources; Managed timelines & expectations; Created master checklists & assigned tasks; Developed budgets & tracked payments; Solicited sponsorships; Facilitated meetings; Served as liaison to 25+ international companies; Set up exhibitor registration & created info sheet covering logistics like booth requirements, shipping, & hotel discounts; Managed Eventbrite registration for 600 attendees; Created email campaigns; Wrote press release garnering media coverage; Secured catering; Proactively addressed legal & safety concerns (e.g. COVID-19, permits)

Event Producer, 2022 Mini Gear Expo | Gearhead Grip & Electric (February–May 2022)

• Similar to Lens Summit, plus managing event staff, securing food trucks, & coordinating bands

• Served in a client-facing project management role for B2B companies such as Bose Professional, ChartLogic, ENTOUCH, Impact XM, Mimo Monitors, GED Testing Services, & Technetics Group

• Directed writers, designers, animators, & editors or provided firsthand copywriting & graphic design expertise to complete projects within target hours/budget for content type

• Streamlined projects by: establishing graphic templates, maintaining accurate brand guides, refining Asana templates, & engineering AI prompts to most effectively utilize company resources

• Led communications efforts—alongside political strategists, film offices, and unions—to pass 3 state laws supporting sustainability & DEI in local media industry (2021)

• Marketed annual tax-credit auction to members, emphasizing reciprocal nature of incentives

• Worked with local industry partners to develop & publicize production protocols for COVID-19

• Advocate for production-friendly policies through voter education (candidate Q&A, ballot parties)

• Increased membership nearly 40% during fall 2018 drive, providing over $100k in dues total

• Enabled new revenue stream in 2020 by integrating fundraising into strategy, messaging, & operations (e.g. NeonCRM); raised nearly $6k first year in individual donations for a thriving & equitable industry

• Produced 15-25 live & virtual events per year (e.g. awards shows, panels, screenings), averaging $17k in annual revenue

• Produced copywriting, graphic & web design for: blogs, newsletters, social media, letter templates, phone scripts, onboarding docs, internal & external policies

  • Curated weekly members-only Jobs Email with open rates over 50%; grew source list 82%

  • Drafted Executive Director’s event remarks, emails/letters, press quotes, & talking points

  • Facilitated rebrand with new logo, mission, vision, & values

  • Supported website redevelopment, including QA testing & bug reporting

  • Collaborated with Wieden+Kennedy to publish directory of Oregon production resources

• Managed CRM database: audience segmentation, transactional emails, data merges/cleanup, building gated content, improving standard procedures

• Developed & fulfilled sponsorship contracts, supporting an average $66k in annual revenue

• Supervised interns, volunteers, and temporary staff

• Supported board & committee meetings

• Spearheaded adoption of remote work tools, creating simple user guides for Asana, Notion, Slack

• Acted as industry representative & resource, fostering partnerships with universities, businesses, & community groups

• Scripted & helped develop storyboards for 2x award-winning animated video, "Medicare 101," recipient of a 2017 AVA Digital Award & 2018 German Design Award

• Wrote B2B campaigns comprised of emails, landing pages, gated content, mailers, call-center scripts, & email-reply templates; Average email metrics: 35% open rate; 11% click-through rate

• Expedited client approval processes by developing internal guides to ensure brand & legal compliance; piloted creative-brief process for major annual campaigns (e.g. Aetna, Humana, United Healthcare)

• Enhanced thought leadership by integrating infographics into marketing strategy & collaborating cross-functionally to tailor content to business goals

• Optimized blog for relaunch: performed content audit, determined site structure (tags, categories), implemented SEO, monitored analytics

• Helped craft inaugural company newsletter & mission statement to boost employee engagement

• Designed 4-10 newspaper pages/week, enhancing stories with text callouts & data visualization

• Adapted digital stories for print: Wrote headlines & captions; copyedited & fact-checked articles and editorials; proofread for AP Style; selected photos

• Adhered to strict deadlines for preparing & sending final proofs

• Streamlined content creation with internal resources (instructions, style guides, passwords list)

• Fact-checked 2016 Central PA Dining Guide, a six-page magazine spread

• Promoted from part-time to full-time in November 2015

• Developed talking points for Chancellor’s speechwriter (e.g. trustees meetings, graduation)

• Screened press releases & compiled events column for 25 issues of Pitt Chronicle newspaper

• Conducted social media audit/analysis & assisted with two website relaunches

• Created 100-slide PowerPoint for Pittsburgh Black Media Federation's 2014 awards show

• Proofread 2014 School of Nursing Annual Report & Pitt Football Media Guide

• Provided press releases on student & alumni news to hometown newspapers

• Pitched & wrote story for Carlow University Magazine highlighting alumnae driving SWSG mission

• Doubled Instagram followers in four months

• Assisted with planning, promotion, & execution of three annual events

  • Developed press release that garnered coverage from local TV and newspapers

  • Designed flyers, program books, event signage, & handouts for parents

  • Provided support during events—managed crowds, introduced speakers

• Produced auto-reply emails, robocall script, recruitment postcards, & print ads

• Designed & distributed monthly newsletter to 10,000 recipients

• Wrote blogs for SWSG website

• Participated in regional board meetings with local business and nonprofit executives

• Wrote communication theory articles for department blog (crisis communications, 24-hour news)

• Designed flyers to promote events; distributed on campus and through social media

• Updated alumni spreadsheet (3,000+ entries) and posted job changes on website

• Wrote restaurant blurbs, television previews, events columns, online features, & a special ad section for local golf courses

• Fact-checked, proofread, & copy-edited monthly features

• Managed spreadsheets for Central PA Dining Guide & Central PA Hot List (5,000+ entries each)

• Screened press releases and messages for two company email accounts